Bring Summer Back
The Great Outdoors Campaign
Melburnians are highly familiar with the Winter Night Market. Night markets offer convenience with free entry and lower prices on commodities, as well as opportunities to shop for fun, tasting various kinds of international street food while listening to live music.
Inspired by the iconic colourful Brighton beach-boxes, we decided to choose it as our theme. When it’s summer it’s obvious that people go to the beach to get some sunlight and have a fresh swim. But when it’s winter, it’s too cold to even go to the beach. So we want to bring a hint of summer feeling by bringing the iconic Brighton beach bath-boxes as our main theme of the night market.
Insight
Client
City of Melbourne
Bring street food or beach foods from all around the world into the night market.
Big Idea
Our Executions
Flag
Bus Stop
Metrolite
Billboard
GROUP
Margaritha Jesslyn
Meihan Zhang
Miao Liu
Sherlina Felicia
Yinglin He