Duolingo Math

D&AD New Blood Awards Entry

Backstory

Duolingo’s mission is to provide the best education and make it accessible to everyone for free, no matter who they are. Most know Duolingo as a language company and not an education company, but with the announcement of Duolingo Math – their first app focused on teaching mathematics – Duolingo is looking to change the way millions learn beyond language.

Despite the many, very serious, benefit of learning (from boosting brain power to reducing global economic inequality), Duolingo was founded on the idea that learning should also be fun. And over the years they’ve done this by gamifying the experience through motivational push notifications, even passive aggressive reminders from Duo (their sidekick hype-owl), and snackable bite sized lessons.

Challenge

Create a response that draws in new audiences (see Who are we talking to?) to download, and stay motivated with Duolingo Math. All it takes is several minutes a day to build the habit and reap the benefits from learning maths. 

Case Study

GROUP

Duy Minh Tran - Strategist

Margaritha Jesslyn - Art Director