Quick Briefs
Quick Brief 2
Background
Challenge
SMP
Google has recently embraced the power of Al to generate ad solutions for businesses seeking to use Google to advertise their businesses. The Al can generate copy, visual stills, identify a target audience and communicate to said target audience accordingly.
To promote Google's Al-powered ad solutions to small business owners struggling to take off.
"Allow Al to spread the word", or one of your own choosing.
Scamp
Tamagotchi
Quick Brief 3: Howatson+Company
Background
Challenge
SMP
We need to introduce today's youth audience to the brand, whilst retaining its heritage and purpose. How do we talk to this new audience, where they are today, about this brand that they don't know about yet.
Scamp
There are a number of legacy brands that were created for a youth audience many years ago, and really captured the spirit of the youth at the time, but their audience has aged with them, and they are no longer youth brands, despite being built for them
What's old is new again.
Apple Watch
Quick Brief 5: Royals
Background
Challenge
SMP
To sell a youth brand to the over 70s, without changing the product or resorting to stereotypically senior benefits.
Scamp
Ageism is one of the most widespread forms of everyday prejudice. Advertising isn't immune, often excluding older people or portraying them in bland or even offensive ways.
This brand thinks boomers are the next big thing.
LEGO
Background
The LEGO® brand plays a big role in many kids’ lives. It invites them to imagine, build and play out whatever they have in their creative minds and it inspires everyone to see the world in new and playful ways. However, there comes a stage when toys get forgotten. Leaving this sense of play and creativity behind, teenagers can lose their sense of imagination which has a knock-on effect on the potential to inspire important change.
Challenge
Appeal to teenagers to rebuild their relationship with the LEGO® brand – on their own terms.
SMP
‘Rebuild the World’ of teenage creativity
Big Idea
Building the world with lego
Growing up with lego
Scamps
Collaborating with Sherlina Livianto
RSPCA
Background
There are many cats and dogs at RSPCA that need a loving home. While adoption rates have increased dramatically in the last twenty years, still more can be done to give every rescue animal a second chance.
Challenge
Encourage prospective pet owners to consider a rescue pet from the RSPCA (rather than buying a kitten or puppy from a breeder).
SMP
Adopt today
Big Idea
Adopt pets without a price tag
Scamp
Collaborating with Minh Tran
McPlant
Background
McDonald’s Australia has launched the McPlant burger in select stores
as part of a new trial. It is plant-based and made from Beyond Meat,
making it suitable for vegetarians.
Challenge
Convince Australians to try the new McPlant burger.
SMP
Burger without the guilt
Big Idea
Even cows could eat McPlants
Scamp
